Personality
The Brief:
The client wanted to communicate elegance and sophitistication using the images of an ink pot and feather.
The Strategy:
Simplified the approach by providing a feather with an ink nib and the words Personality in Edwardian font in order to communicate the Company name and elegance of personalised stationery.
The Result:
Simple, elegant & sophisticated logo design.
Imaintain
The Brief:
The client wanted to communicate that their financial services allow the customer individuality while always being supported by the company.
The Strategy:
Combine the shapes of circle and styalised triangle to emphasize the 'I' from IMaintain and carry this through the entire logo. Modern and bold font was used for the words. The corporate colours were used throughout.
The Result:
Strong bold logo easy to spot.
Jetstream Plumbing
The Brief:
The client wanted to have maximum impact using corporate branding colours of blue, white and grey.
The Strategy:
Simple and effective use of shapes to link with the words Jetstream Plumbing. An image of a jetplane and spray of water coming from an outlet were incorporated as well as a font type that communicates the effect of speed, similar to a jetstream.
The Result:
Clean, bold and effective design.
Find A Uniform
The Brief:
This client offers second hand uniforms from schools, clubs and organisations. The logo communicates a variety of uniforms and uses pink and blue colours to indicate that uniforms are offfered to both female and male.
The Strategy:
Demonstrate a number of uniforms by having them hang on a 'clothing rack'.
The words Find A Uniform are in 'friendly and approachable' font to indicate that the service is accesible to anyone and easy to use.
The Result:
Easily recognisable and distinctive logo.
