Online Marketing


Kandoo Online Search Engine Optimisation and Marketing engineers will devise an online marketing campaign for your business using SEO and/or SEM techniques depending on your goals, business drivers and budget. The first step would be to have a web strategy consultation with you to understand your requirements and a program devised to get maximum results aligned to your requirements and your budget.


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Search Engine Optimisation (SEO)


web templatesKandoo Online will devise an SEO campaign specifically for your website. This will include a start up package where you will start to see a marked improvement in your search engine rankings followed by a monthly maintenance program.

SEO involves improving the online visibility of your website through various techniques including an analysis of your current competition, keywords analysis, website structure, submission to search engines and web directories, link exchange and advice in relation to content writing.

Search Engine Marketing (SEM)


custom web designsSearch Engine Marketing (SEM) uses ‘paid for’ techniques such as Paid listings and Pay-per-click advertising including Google Adwords to create sponsored links on Search Engines.


Social Media

Social Media is a great way to communicate interactively with your existing client database or build your client database. Do not underestimate the importance of Social Media. It is not a fad, but here to stay for the long term. Use Social Media to your advantage with strategies to include YouTube, Twitter, Facebook, MySpace, Blogging and many more. Kandoo Online can create your online marketing profiles using customised design and also maintain and update them as required.

By linking your website to several social networking sites, your website will never be in isolation and will capture a larger audience. Search engines reward your website with higher ranking results if there is a clear link exchange with relevant websites, including social media.



Pay per Click Campaigns

‘Paid for’ techniques include Paid listings and Pay-per-click advertising such as Google Adwords to create sponsored links. Kandoo Online can create the campaigns and monitor them so that you can assess the value in relation to the amount of product/services you are selling.